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Digital Media Specialist

Sourse

Sourse

This job is no longer accepting applications

See open jobs at Sourse.
Marketing & Communications
San Francisco, CA, USA
Posted on Friday, September 15, 2023

You will be part of a lean founding team. The Digital Media Specialist is a key member of the Sourse team, managing all Sourse media platforms, analytics, and systems. This is an excellent opportunity to join a high-growth, venture-backed wellness company.

Responsibilities

  • Organize, curate, and manage all published content (images, video and written) across social media platforms
  • Work with creative teams, designers, and producers to identify content opportunities and develop highly engaging, business-driving campaigns that get talked about and shared
  • Moderate Sourse social media platforms for public and private feedback, UGC, product reviews and relevant trends
  • Engage with the company’s affiliate partners to identify opportunities to activate their audiences and foster our growing community, building brand loyalty and awareness
  • Set up data processes and systems to make working with data more efficient
  • Supervise community and influencer engagement to drive positive brand conversations and grow our influencer marketing program
  • Brainstorm and implement advertising A/B experiments and conversion tests
  • Create reports and dashboards to share key insights with the team on a weekly basis
  • Optimize paid advertising campaigns with a focus on ROI
  • Measure digital traffic and conversions
  • Conduct market research to inform campaigns

Qualifications

  • Bachelor’s degree
  • 2+ years of related experience
  • Experience with social media campaigns
  • Passion for media, including a thorough understanding of latest trends and communications tactics
  • Genuine interest in the wellness industry
  • Excellent data analysis skills
  • Excellent writing and storytelling ability
  • Experience building new database systems from the ground up
  • Experience working with data visualization tools and marketing dashboards
  • Have an in-depth understanding of top social media platforms including Instagram, TikTok, YouTube, Twitter, Facebook, LinkedIn and Pinterest
  • Resourceful with a keen eye for sourcing relevant and engaging content
  • Excellent communication skills, written and verbal, and attention to detail
  • Experience in using Microsoft Office tools (Work, Excel, Powerpoint) and/or Google Suite (Docs, Sheets, Slides)
  • An entrepreneurial spirit and will to thrive in a fast-paced, dynamic environment that requires an ability to learn and adapt quickly

This job is no longer accepting applications

See open jobs at Sourse.